Stakeholder Model

Tourism Surrey is pleased to announce that they have adopted the “Stakeholder Model”. This is a new business model that many regional and local Destination Marketing Organizations (DMOs) are adopting. We are no longer operating on a membership basis. With this model, the old membership fees are eliminated and you can now pick and choose which programs work for your business. The intent of the stakeholder model is for Tourism Surrey to have the opportunity to embrace the whole tourism industry in Surrey without the requirement of businesses purchasing a yearly membership. It will give Tourism Surrey the opportunity to fully represent all tourism products available in the community to the consumer and marketing opportunities will be available to all businesses within Surrey.

As part of the stakeholder model tourism businesses that participate financially in Tourism Surrey’s programs will be considered marketing partners meaning within the 12 months of purchase those partners will be voting stakeholders and have the opportunity to run for the board of directors.

Benefits of the Stakeholder Model

• Greater opportunity to build more diverse and dynamic marketing initiatives
• Optimized relationships with all association groups
• Stronger voice with a greater stakeholder base
• More opportunity to share resources and capitalize on the strength of the entire tourism industry within Surrey
• Broader and more diverse range of tourism product to offer the consumer
• Increased stakeholder base, resulting in greater participation in marketing initiatives and consequently more frequency and a greater impact in the marketplace
• Increased flexibility when working with the media and travel trade
• Greater revenue generating opportunities

Criteria to become a Stakeholder

• Open to all businesses, organizations and individuals that support the goals and objectives of Tourism Surrey
• Hold a current business license in the City of Surrey
• Agree to abide by all applicable federal, provincial and municipal laws/statutes
• Provide clean and well-maintained facilities and equipment for the enjoyment of their customers
• Provide visitors with exceptional customer service
• Be a good community citizen
• Approval by Tourism Surrey Membership Committee

Once you join Tourism Surrey you will enjoy benefits, resources and opportunities that are not available to non-stakeholder businesses including:

• Complimentary listing on the Tourism Partners section of Tourism Surrey’s website (tourismsurrey.com)
• Access to various areas of the tourism partner section of www.tourismsurrey.com
• Inclusion on the online event calendar
• Access and use of Tourism Surrey’s image bank and corporate logo
• Tour Operator and Media leads when applicable
• Representation at trade, consumer and media shows
• Subscription to Tourism Talk (Tourism Surrey’s monthly e-newsletter)
• Access to Tourism Surrey research and survey invitations to networking events, workshops and familiarization tourism
• Opportunity to participate in exclusive and unique cooperative marketing programs
• Access and exposure to local, regional and international tourism business contacts
• Research and statistical information
• Product development assistance
• Opportunity to participate in international/domestic sales missions & roadshows
• Opportunity to participate in domestic & international trade familiarization opportunities
• Opportunity to participate in international/domestic consumer tradeshows
• Visiting media opportunities
• A greater source of networking opportunities
• Brochure display and booking service via our Visitor Information Centres
• Educational workshops
• Business tourism lead generation