About Tourism Surrey
Tourism Surrey is an independent, non-profit organization, governed by a volunteer Board of Directors various sectors of the tourism industry. Tourism Surrey’s ultimate goal is to increase awareness of tourism opportunities in Surrey and increase the number of overnight visitors to Surrey. Tourism Surrey promotes the many benefits of our city to sporting event planners, meeting and convention organizers, and tour group operators. Surrey is eager to attract large-scale sporting and cultural events, as well as large business and visitors groups. Tourism Surrey works hard to ensure that our city is viewed as an attractive all-inclusive overnight destination that is adding new sporting or regional events every year.
In addition, Tourism Surrey will market Surrey to individuals and family travelers for leisure and business as a destination but also as viable overnight alternative to areas such as downtown Vancouver, Burnaby or Richmond. Weekend getaway markets will be Bellingham, Bellevue, Seattle and Hope, Kamloops and Kelowna Regional District – 4-hour drive time. Tourism Surrey will work jointly on projects with all levels of industry and government that will enhance Tourism Surrey's overall mandate.
Tourism Surrey initiates studies and takes advantages of existing marketing research to target and strengthen emerging opportunities. Local, regional, and international tradeshows are another important plank in the Tourism Surrey's promotional platform. Tradeshows provide an opportunity to show case Tourism Surrey globally. Surrey competes effectively with other some expensive sites located elsewhere in the Lower Mainland. Easy access to Surrey from the international airports in Vancouver and Abbotsford, our proximity to the border crossings, the Trans Canada highway, and the convenient skytrain terminals in downtown Surrey all help make our city a viable, economical alternative for out of town visitors.
Another priority of Tourism Surrey is to help local tourism operators enhance their business and create a world class experience for our visitor’s by providing knowledgeable staff, effective signage, Super Host training and education, combined with the welcoming "second-to-none" reception they receive throughout our city all make our guests' stay more enjoyable. In addition our informative website helps increase local knowledge of the many benefits our area offers. It also helps Tourism Surrey interact more efficiently with visitors and association members. This communication couples with the development of strategic partnerships within the association and those it strives to benefit.
Through effective communication and by assisting our tourism partners succeed in their efforts to look after visitors to Surrey, Tourism Surrey strives to be an effective and well-respected destination marketing organization.
To be recognized as the Province’s most effective and well-respected Destination Marketing Organization (DMO) and be responsible to Tourism Surrey accommodation providers for Return on Investment by bringing in new revenue to Surrey.
Provide the highest quality of service with the most effective and accurate information to travelers, community leaders and citizens, while demonstrating leadership in the development of the convention and visitors industry as a major element of the City of Surrey's economy.
In order to accomplish our mission, Tourism Surrey is committed to the following core objectives:
- To market the City of Surrey in a way that maximizes the visitor's experience while respecting the quality of life and environment in which we live.
- To compete successfully with destinations throughout the region in attracting first time and repeat visitors.
- To offer exceptional customer service in all aspects of the organization.
- To be a regional destination management organization that stresses partnership, productivity and maximum return on investments.
- To share expertise on industry issues, trends and product development with customers and stakeholders.To measure and report the effectiveness of the organization in generating economic benefits for the community.
- To market to sporting event planners, meeting and convention planners, as well as tour and group operators and wholesalers.